OUR STORY

CUCINELLO BEAUTY WAS CREATED BY CELEBRITY STYLIST / BEAUTY EXPERT PAUL CUCINELLO & LIFESTYLE CONNOISSEUR PAUL SALVATORE PETERSEN. AFTER CUCINELLO SPENT YEARS ADVISING & HELPING TO DEVELOP SOME OF THE MOST NOTABLE HAIR CARE BRANDS ON THE MARKET, IT BECAME CLEAR THERE WAS AN OPPORTUNITY TO FILL ONE OF THE MOST IMPORTANT LAST NICHES LEFT IN THE HAIR CARE RETAIL INDUSTRY - SCALP CARE. PAUL SALVATORE PETERSEN SPENT YEARS IN THE HOTEL INDUSTRY, CATERING TO THE UNIQUE NEEDS OF HARD-TO-PLEASE GUESTS. HE KNOWS WHAT PEOPLE WANT AND HOW THEY WANT TO EXPERIENCE THEIR OWN DEFINITION OF LUXURY. TOGETHER, THEY STARTED THEIR JOURNEY BY CREATING A SIGNATURE FRAGRANCE THAT BECAME THEIR FIRST PRODUCT, APTLY NAMED VIRGIN.

CUCINELLO AND PETERSEN SPENT SEVERAL YEARS DEVELOPING CUCINELLO BEAUTY SPECIFICALLY FOR THE EXPRESSED DESIRES OF A SELECT GROUP OF WOMEN & MEN THEY CATER TO IN THEIR PRIVATE, MEMBERS-ONLY SALON. EACH PRODUCT IN THE LINE WAS CREATED TO ADDRESS A SPECIFIC CONCERN OR CHALLENGE THEIR CLIENTS FELT WERE UNABLE TO BE RESOLVED USING THE CURRENT LINEUP OF PRODUCTS IN A DIZZYING SEA OF BEAUTY BRANDS.

PAUL & PAUL NEVER LOOK FOR A GIMMICK. INSTEAD, THEY CREATED A BEAUTY BRAND THAT GIVES PEOPLE THE PRODUCTS THEY NEED TO CREATE A PERSONALIZED SELF-CARE RITUAL.

CUCINELLO LOGO DESIGNED BY

ANTHONY PASSARELLI FOR SHEEP AND WOLF DESIGN